Outdoor Advertising

What type of advertising can be experienced 24 hours a day, seven days a week, isn't encompassed by editorial, programming or photographs, and can be targeted to reach specific audiences by neighborhood? If you guessed outdoor, you're right. Outdoor advertising includes billboards , posters, airport ads, bus signs, mall posters transit shelters , stadium signs , bench advertising and more. It is estimated that there are more than 40 types of outdoor advertising, with billboards being the most widely recognized media. Outdoor advertising also has another advantage, which is cost, opening the door for all advertisers - small or large. Outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio. Unlike other advertising mediums, the audience viewing outdoor advertising is often bored, looking for something to read. This is what makes a moving billboard, like a bus , so interest